Eric Smith Bio

Eric Smith is the founder of Eric Smith Sales and Marketing Ltd. and Provoke Consulting.
 
A twenty five year career in sales and marketing working for B2B organizations in various roles from account represntative to V.P. Sales and Marketing. 
 
His achievements in sales include:

• key account penetration
• target market penetration
• long term national account management for growth
• recognized sales innovator by creating original tactics and presentation materials to achieve the most challenging sales objectives

His achievements in marketing include:

• use of social media to launch a new technology company and achieve pervasive brand awareness
• successful rebranding and development of corporate identity 
• use of digital and social media to improve marketing results
• development of key marketing metrics to measure and manage activities
• attract key industry associations and develop cooperative marketing activities
• refocus marketing from expensive media to a networking centric approach to improve market engagement
• leveraging manufacturers success in regional markets to expand into a national market
• long term account management for growth, rebranding of companies, building brand awareness, penetrating target industries, building 
• optimization of marketing mix to lower lead generation costs and improve operating profits

 
His academic achievements include:

• Top graduating student UBC/Sauder School of Business Sales and Marketing Diploma
• Top graduating studedn BCIT/FITT Certified International Trade Executive Program
• Top student BCIT Management - achieved 100% on final exam

Public speaking

• Delivered a seminar for Canadian Association of Management Consultants and the British Columbia Human Resource Association on the topic of "Selling Intangibles

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